OddWheel
Strategy and user-experience design for online community and store
view site: oddwheel.co.za
Out of all the sites I’ve made in the last 12 months this one is my favourite. Mostly because it is an interesting product and lends itself to being more fun and playful; but also because I got to re-look at how to strike a balance between promoting an online community and pushing product sales at the same time. I made some really cute illustrations for the product category banners (the jousting knight is my favourite).
My friend Donna Kisogloo (Who is ‘THE’ person to speak to for anything unicycle related in South Africa) asked me to help redesign her site. After speaking to several designers and developers about what she needed to do with her website she came back to me, apparently because I just “got it straight away”. I helped Donna work out a strategy for the OddWheel online community and create an online store that really sells the product and draws you in to explore new things. She is quite particular about things being right so I really enjoyed putting the site together for her. I will go out on a limb and say that this is the best Unicycle website in the world right now, if you find a better one email me, and Donna and I will each buy you a pizza and a beer.
Here is a nice little video that was made about Donna recently… the oddball behind OddWheel.